Marketing as a Service


MaaS, what’s it all about?

Together with your marketing team members, we will work out the most suitable strategy to sell your product or service. Because, let’s face it, nobody knows your story better than they do, right? We truly believe that the fusion of your team knowledge and our refreshing touch will take your brand, products or services to a whole new level.

Tobania isn’t just another marketing agency, we’re a one-stop-shop for all your digital challenges.

Eager to know more?

Then definitely get in touch with Tobian Kurt. He will be happy to schedule a first (virtual) meeting to discuss all your possibilities.
Let's get started!

Kurt Van Nieuwenhove

Manager Digital Solutions

+32 478 22 77 30

Eager to know more?

Then definitely get in touch with Tobian Kurt. He will be happy to schedule a first (virtual) meeting to discuss all your possibilities.
Let's get started!

Kurt Van Nieuwenhove

Manager Digital Solutions

+32 478 22 77 30

Our approach

Great results are achieved with a clear and transparent approach. Okay, what does that look like? Well, we analyse your current situation, build on what is already successful and optimise whatever needs to be improved. In doing so, we look at all the possibilities and opportunities to obtain maximum performance.


A first get-together

First of all, we would like to get to know you during a first intake meeting. What are your products or services? What is the aim of your company? What are your pain points and how do you tackle them? It is essential for us to fully comprehend your team, company and goals to develop a smart, tailor-made strategy.

"Fitting in is a short-term strategy, standing out pays off in the long run."

Seth Godin

Audit o’clock

Where are you standing today? Let us find out by auditing your website, current marketing channels and entire digital marketing approach. We certainly don't discard what works, but we do try to understand the “why”. Maybe you haven't reached your full potential yet? Moreover, it is important to analyse where possible opportunities might be awaiting you. So, how will we achieve all this in practice? A few examples:

  • Strong digital marketing all starts with an even stronger website. That's why we analyse your entire website to raise your SEO game to the highest level. The following questions will be addressed: How mobile-friendly is your website? Do you maintain a logical site structure? And do your pages rank well with the appropriate keywords?
  • Are you getting the most out of your paid marketing platforms (e.g. Google Ads, Facebook Ads and LinkedIn Ads)? Are you targeting the right audience? And do your ads tell the right message to the appropriate target group? We examine your current channels, keep track of what is working and performing well, and add the appropriate channels and campaigns to accomplish your goals.
  • Which results do you want to achieve? And what are your marketing goals? We examine your used methods, analyse and evaluate them, and adjust them if required. Is everything all right? Then your digital marketing foundation is up and running!


The strategy

Have we mapped out all the pain points and opportunities? Then we can tailor your long-term online marketing strategy to achieve the KPIs and goals we identified earlier. Our ultimate goal is to promote your products and services, offer them to the right audience, and let you grow in doing so.

If we spot opportunities that can add value to your digital marketing strategy, we'll investigate them, see how we can embed them and what the potential gains are. We set the objectives for your business and use your data to shape our marketing strategy: e.g. how does your prospect or customer reach you? What touchpoints do they use to get to your business? Why do they choose to convert on your website? By mapping out your customer's journey, we know how to set up campaigns for maximum performance.

startegy

Next up: set-up and follow-up

Which channels will you subsequently be using to reach your target audience? We will be happy to find out for you and see what works and what doesn't. Perhaps you need a website optimisation? Or a bit more branding? We engage the right channels and do the necessary checks to guide you in achieving your goals.

And finally, the results!

Every month, we will provide you with a Google Data Studio dashboard which will be discussed during our monthly report meeting. We review last month's results, the to do's for the coming month and evaluate the cooperation between yourself and our team.

Our dashboard displays all your data and results in an understandable format. This clear and transparent representation of your data will allow us to make smarter and faster decisions, so we can keep the growth of your business on track.

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Do your Digital Check!

The battle for customers and prospects is taking place online more than ever. In order to reach these new customers, you must first be able to be found online. That is why an optimised website is the most powerful digital weapon for winning the competitive battle.

We offer you a free digital check in which we tell you how your website is doing and give you a few action points. Curious about your digital health? Then start your free digital check here!

Do your Digital Check

Happy clients for this solution

Let's set a date!

Kurt Van Nieuwenhove

Kurt Van Nieuwenhove

Manager Digital Solutions

+32 478 22 77 30