Accessible, high in quality and easy to understand.
Executives all over the world are aware that data is important. However, putting it into practice is a different matter altogether. Companies still struggle to actively use data in their decision-making processes and to create value with it. So, in order for data to play an important role and lead your organisation into the future, it must be accessible, high in quality and easy to understand.
Governance first
Turning data into intelligence is not a one-off effort and information governance often does not gain the attention it deserves. Do you want to make successful use of your data? Then its governance must be embedded in the organisation. Different roles and responsibilities for data need to be defined and aligned with the mission and long-term strategy of your business.
All on the same page
Clear ownership and data mandates will help bridge the gap between your business and IT. The right information must reach the right people. Relevant documentation is not only needed for regulatory purposes, but will also ensure that your employees are on the same page about what data actually means. Data quality processes ensure complete, timely and accurate data.
It is important to cover the above topics on information management in order to lay a solid foundation for uniform data use within your company. Capturing the data is the first step, using it to obtain valuable business information is the second.
Tobania can be your wingman in this process, so get started today!
"If done right, building a data-driven organisation is a story of connection between business skills, technical skills, analytical skills and legal skills"
Geert Verstraeten
How well do you know your customer?
In data we trust!
By using data-driven customer segmentation,
you’ll easily find an answer to riddles such as:
How can I better target my marketing campaigns?
How can I link a qualitative segmentation process to my customer database?
How can I better understand my customers’ needs?
