Marketing automation: a must for anyone who wants to turn leads into cash

Your sales stand or fall by the quality of your leads. Do you reach the right people at the right moment? If so, the chances are that they will be converted. Businesses that want to raise their sales figures have in fact everything to gain by starting at the beginning and raising their leads to a higher level. Fortunately, you don't have to do that manually. Anyone who chooses marketing automation not only  gains time but will also see their clientele grow rapidly. Discover all the benefits of marketing automation.

What is marketing automation?

Marketing automation – the name speaks for itself – leaves the well-trodden marketing paths and chooses an automated approach. The result: higher productivity and more insight. How does it work in concrete terms? Repetitive marketing tasks are automated by means of specialist software. Just think about scoring leads or personalising bulk mailings.

In addition, thanks to marketing automation you can easily classify leads on the basis of predefined criteria. This allows you to tackle the work in a much more directed way and, for example, to manage your content and social strategy in an efficient manner.

Everything to hand

With marketing automation you gather all the interesting data on one platform. This immediately gives structure to your marketing efforts. So it becomes easier to chart the customer journey and to approach your target group when they are on the point of being converted. From the right people to a balanced mix of channels, from now on you will never lose sight of anything.

Kentico: user-friendly asset

Here’s an example: Kentico CMS is a content management system with which you manage the content of a website without having to have a great deal of technical knowledge in advance. But there’s a lot more to it than that. Thanks to smart marketing automation technology, Kentico permits you to personalise content quickly and on a large scale. In this way you can offer your visitors relevant content at the right moment which is tailored to their search intentions. So it’s perfect for anyone who wants to stimulate his sales activities in a personal manner.

And there are still more functions. Just think of modules for creating online forms, sending mailings, selling products and setting up communities.