Marketing automation – the name speaks for itself – leaves the well-trodden marketing paths and chooses an automated approach. The result: higher productivity and more insight. How does it work in concrete terms? Repetitive marketing tasks are automated by means of specialist software. Just think about scoring leads or personalising bulk mailings.
In addition, thanks to marketing automation you can easily classify leads on the basis of predefined criteria. This allows you to tackle the work in a much more directed way and, for example, to manage your content and social strategy in an efficient manner.
With marketing automation you gather all the interesting data on one platform. This immediately gives structure to your marketing efforts. So it becomes easier to chart the customer journey and to approach your target group when they are on the point of being converted. From the right people to a balanced mix of channels, from now on you will never lose sight of anything.